Are you conscious of the fact that over 7 crore websites in the world are built using a Content Management System (CMS)? A CMS is basically made up of two components:  content management application (CMA), and content delivery application (CDA). These two are responsible are carrying out all the technical work in the background, while end-users can divert their attention towards the front end of the site.

What exactly is a Content Management System (CMS)?

A content management system (CMS) is a software application that allows a person with little technical expertise and coding experience to create, manage, modify, and optimize content on a website.

What is WordPress CMS?

WordPress written in PHP programming language was launched in 2003. A free and open-source CMS, it is by far the most popular CMS in the world powering over 70 million websites globally.  Ideal for small businesses and freelancers, WordPress with its Gutenberg editor and plenty of plugins and customization opens allows you to build powerful websites even if you have limited or no technical knowledge about building a website.

Building a website that has excellent lead-generating capabilities and endears itself well to the target audience is not easy given the intense competition. It is therefore recommended that you seek help of a quality WordPress development company in India that can do all the hard work for you to help you grow your business.

What is SMO?

Social media optimization (SMO) refers to the process of harnessing or leveraging social media networks to help an organization strengthen its online presence. We are all aware of highly popular social media platforms such as Facebook, TikTok, Twitter, Instagram, YouTube, Snapchat, and Pinterest to name a few. All these can be used for digital marketing to augment a brand’s online presence and reputation.

As a business interested in building your relationship with your target audience you need to hire a firm that offers the best SMO service in Delhi. Top quality firms can increase awareness about your company’s products and services and help you build your reputation with your customer segment.